6 Advantages to Outsource your Content Creation to Attract Loyal Paying Fans on your Social Media
Burnout from content marketing planning, production, and execution is absolutely normal. As business owners or creators, there are so many more tasks to deal with, and prioritizing can sometimes be challenging.
Considering to outsource content creation has its own disadvantages, but the advantages could outweigh them and help you in the long run. This article will discuss the benefits and provide a quick guide on how you can outsource content efficiently.
What is Content Outsourcing?
This is the act of getting another person or an agency to take care of your content needs. The scope of the services will fully depend on what type of content you require.
Benefits of Outsourcing Content Creation
More time for strategy building and other tasks
When you outsource the content, you can enjoy more energy and time for other tasks such as planning, strategizing, reviewing performance, and other business tasks.
Allows you to publish more content consistently
By outsourcing content production, you can simply identify the type of content, the topics, and the frequency you wish to post them. Soon you’ll find your brand consistently delivering the message you wish your audience to receive.
Can be more cost-effective
Upfront costs for outsourcing content writers may or may not be less expensive than hiring a full-time employee. Your return on investment could be seen along the lines of building your presence faster and establishing authority or expertise better.
Fresh ideas and diverse viewpoints
Hiring different freelancers or agencies can provide a good variety of points of view. The experience gained from writing and working in different markets can be a great advantage for your business.
Tapping industry experts on certain topics
There could be a potential to hire a subject matter expert, which could be something your audience would be looking forward to. You can do a blog series or even set up a Q&A style to engage and get to know your audience better.
Explore different content types
When outsourcing content, this doesn’t just mean sticking to standard articles. You can certainly explore a diversity of content, from guides, infographics, case studies, ebooks, etc. Exploring what you want your audience to consume on a regular basis can help attract more loyal followers.
How to Outsource Content Writing
Assess needs and budget
List down what your content needs are and outline what type of content you need: frequency, volume, topics, word count, etc. Set a working budget and figure out if you’re ready to pay for each project, per hour, or on a retainer basis.
Find great candidates, shortlist and vet your candidates
Start off by getting recommendations from your network, posting on job bulletins, or finding an agency that has a pool of creatives. Check their skills and writing background to see if they match your needs.
Trial and testing
Review their portfolio and decide whether you still need to run a paid test.
Provide sufficient instructions and information
Equip your content partners with the tools, editorial plan, resources, and scope of work.
Start Drawing Your Audience In
You can reap numerous benefits that could result in continuously captivating your targeted audience when you outsource content creation. These could have a substantial effect on your leads and conversions in the long run.
Are you a business owner or a content creator? Get access to a FREE masterclass to help you grow your business NOW.