If you are already using the WhatsApp Business app, then this Meta-owned messaging platform can give you more for your business. Beta testers have been trying out the Boost Status feature of WhatsApp which means businesses will be able to reach a wider audience and increase sales.

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The advertised status or boosted status can also appear on other Meta apps such as Facebook and Instagram. It also allows businesses to be contacted by customers who are non-users of WhatsApp but use Facebook and Instagram.

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This update is currently available to some users and should expect more businesses to have the ability to try it out in the next few weeks.

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WhatsApp Business Features

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Setup a Business Profile: 

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Put up a visual storefront for your business so you can quickly showcase your products and services. Place your business hours, location, and contact numbers.

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Use Automated Messaging: 

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Set up quick replies by preparing standard responses to common questions such as business hours, standard fees, website links, etc. This way, you can easily reuse and reply to multiple queries without typing the whole message every time.

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Automatic greeting messages can also be set up when a potential customer sends a message. It allows you to send a welcome message instantly.

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You also don’t need to worry about taking some time off during weekends. Set your away messages so you can inform your customers about opening hours and acknowledge that their message has been received.

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Create your catalog and collection:

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Showcase your products or services on your business profile to make it easier for customers to view your offers. You can either direct them to a website link or even directly proceed with their orders by adding the item to their WhatsApp cart.
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Set Interactive Messages:

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Allow your customers to easily communicate what they need from your business by setting list messages and reply button messages. 
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Share your business QR code and short link: 

Direct customers to your WhatsApp messaging profile through a QR code or a short link. Simply go back to Business Tools > Short Link. You can print out the QR code if you have a physical store or share them on your other social media platforms.

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Boosting your Business

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WhatsApp has come a long way from being a straightforward messaging app. Businesses can make their operations easier and more efficient with the help of the business tools that WhatsApp has in place. 

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