If you’ve been struggling to get your audience to play and finish your videos on TikTok or Instagram, then it simply means, you’re not effectively luring them in. It’s a must to use eye-catching and attention-grabbing hooks to get their eyes on you.

‍

Don’t worry! We’ve compiled a list of TikTok hook ideas you can use and practice for your following short-form videos.

What is a Hook?

A hook is the first initial seconds of your Instagram reel or TikTok video that catches your viewer's attention. This is your teaser for your content which will give the viewer the split-second decision to decide whether or not they’ll swipe next or continue watching.
‍

Creative TikTok Hook Ideas

‍

Humor-based hooks: Making your audience happy is a surefire way to lure them in. In fact, 58% of viral TikTok videos were found to make the audience happy.

‍

After (period of time), I just realized that I was doing this wrong.

‍

Here’s what happened when we accidentally did this.

‍

Not so secret when _____

‍

What do you think we should do? _____ or _____

‍

Educational hooks: these could be hacks, tips, featuring a product or service,  or showing  your audience something genuine and relevant. It’s always a matter of teasing your audience as to what topic you’d be sharing.

‍

This is the only thing you need to know about ___!

‍

Don't buy that, buy this instead.

‍

Did you know that ___?

‍

You need this free tool for ___

‍

Before you go ______, check out this _______

‍

This is the story of ___

‍

I discovered the secret to ___

‍

This changed my life!

‍

Here’s how I do ____.

‍

Product on website vs. in real life.

‍

__ must-have products for people struggling with ____

‍

I tried every ______ out there and here are the results

‍

Challenge-based hooks

‍

Are you tired of ___? Try this!

‍

You need this if you want to ______

‍

Welcome to day _ of our __-day _____ challenge’

‍

How To Become Better With ____  In __ Minutes

‍

Bet you didn't know how easy it was to _____ 

‍

Storytelling hooks

‍

POV (only text and video)

‍

The Truth About _____

‍

What you don’t know what really happens in _____

‍

Here’s what happened after I tried _____

‍

A day in the life of a  _____

‍

GRWM (Get ready with me)

‍

Emotion-based hooks

‍

You don’t want to miss this!

‍

Feeling overwhelmed with ______? Watch this

‍

If you’re feeling stressed out, watch this

‍

I need your help on _____

‍

TIP: If you want to get more ideas specific to your niche, find a headline generator website and enter your niche. Here you’ll find more suggestions for your content.

‍

Also, remember that knowing your audience is crucial to attracting more of them to find your video or page. So if your market is parents who want to learn a new skill, don’t be afraid to mention them (example could be their job title, age group, or stage of their life) on your hook. You should always create your hooks as if you’re speaking to them directly. 

Lure them In!

‍

Yes, there are a lot of hook ideas to choose from so you have to look back at what your market or audience is like, make a list of all the hooks you think is relevant, edit your hooks, and slowly test them. See if your audience is responding well to that type of hook, replicate it, or move on to your next hook. Soon enough, your followers and engagement will improve!

‍

Are you a business owner or a content creator? Get access to a FREE masterclass to help you grow your business NOW.