As a company owner, you must pay attention to social media engagement, especially in today’s evolving economy.

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But what is Facebook engagement?

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Engagement is when people like, comment, and share your posts on Facebook. It's a way of showing that they're interested in what you have to say. It doesn't have to be a link; it may be an appealing image, an attention-grabbing video, or even a thought-provoking article.

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Engaging, organic posting can help you reach and engage with your target audience. It's also one of the best income-generating tools.

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Although it may seem like sharing exciting news and connecting with an audience on Facebook is a simple chore— It’s not! As your company expands, it gets increasingly difficult to develop fresh, original post ideas regularly.

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However, this does not have to mean placing a huge investment in paid advertising for your company. Instead, you must know these four actionable tips to drive Facebook engagement!

Four Simple Ways to Boost Facebook Engagement

We've all experienced the difficulty of regularly producing exciting content, especially when we need to stay current and engage with our target market daily. 

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But don't worry! 

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With over 3.8 billion social network members and an ever-increasing number of mobile device owners, there's a goldmine of prospective clients just waiting to be engaged with the proper techniques.

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Let's start with four effective solutions to help you develop engaging content and efficiently reach your target audience. 

1. Focus on Quality, not Quantity

When it comes to boosting Facebook engagement, quality over quantity is crucial. Users seek information that will make them smile, ponder, or enhance their life in some manner, not just some sales pitches. 

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To make this content, you must first understand your target audience's interests and requirements. 

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It's also vital to remember that creating high-quality content takes time. If you post numerous times each day, you will likely not be able to write high-quality material all the time. 

2. Optimize Your Post Times

The more interaction a post generates, the more likely it will be rewarded with reach on the Facebook algorithm.

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This may seem like a step backward, but it emphasizes the significance of perfectly timing your postings.

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Posting when your followers are most active increases the probability of receiving likes and comments.

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And indeed, there are data-driven statistics on the best time to post on social media, which might help you plan your posting schedule.

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The idea here is to avoid posting at random and expecting engagement. You can use Facebook’s scheduling tool to plan your posts!

3. Less Text and More Video!

Have you ever stopped browsing social media to read a large wall of text? Probably not, even if you appreciate the page from which it comes.

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Your posts must be clear and straightforward. In most income-generating strategies, including a picture or video with every post is important, especially if you're marketing your company on social media.

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Create something unique for your brand. For example, post photographs or videos that speak to your target demographic and watch the number of likes and comments grow.

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As an example, our Next Level Academy social media engagement has skyrocketed since we started posting videos on our pages. We went from only having single-digit post interactions to getting as many as 40,000 likes and comments for a post.

4. Engage in Industry News

The final strategy in connecting with your audience is to show that you care about their issues. The key is to respond fast to current events that are important to your audience.

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So, include industry news on which you have an opinion or insight you're sure about for your business in your social media success plan.

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Increase Facebook Engagement Today!

As you can see, social media marketing is an effective strategy for generating leads. However, it does not have to be overwhelming for business owners like you.

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Following these tips can drive Facebook engagement with perfect posts, which can help build a strong community around your brand.

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If you want more actionable ways to drive unparalleled engagement for your business, Next Level Academy offers a free masterclass! Discover how this community can support you through your goals. 

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Don't miss this opportunity to boost your business's growth and start unlocking the secrets to business success.