Social Media
How to Grow your YouTube Channel
Whether you want to get your first 100 or 1,000 subscribers, increasing your subscriber count will help to ensure that your videos reach the audience you want to reach.
In this article, we’ll share some ideas on how to grow your YouTube channel.
7 Tips on How to Grow your YouTube Channel
- Focus on a Niche & Categorize your Channel
It’s better to have 10 organic subscribers who love your channel than 100 casual viewers who only like a couple of your videos. Focusing on a specific audience is key to understanding how to grow subscribers on YouTube. This allows you to deliver messages that are relatable to your audience.
Don’t forget to add tags to each of your videos. This will help your readers locate topics easily when looking at your video list.
2. Shoot and Publish Good Quality Videos
Ensuring high video quality on your channel not only creates a better impression on your viewers but also increases their engagement by encouraging them to like and share the video they’ve just watched. Some may not realize this when they’re starting out, but this is an essential step in learning how to grow on YouTube and as part of the growing creator economy.
3. Optimize for SEO
Running a YouTube keyword search will help your channel reach the right audience. Use the suggested searches on YouTube’s search bar and decide from there what keyword is appropriate for your content and user intent. Using a more specific or long-tail keyword can help your potential viewers better find you and is a great way to grow your YouTube channel.
YouTube SEO involves optimization of your profile description, video description, titles, captions, and even transcripts.
- Profile Description
Utilize this section as a means of communicating and introducing what your channel is all about. This gives the potential subscriber a glimpse of what to expect and the tone you’re setting throughout your videos.
- Video Description & Titles
Your chosen keyword should always be visible in this section of each video published. This gives your video a higher chance of appearing in the search results.
- Captions and Transcripts
Automatic captions are not 100% accurate and, at times, might be considered spam. If you have the time, you can do a DIY transcription, or you can hire a professional to be more efficient.
Placing a transcription in the video description section can also help your viewers find your videos. Additionally, this can be repurposed for creating other content forms.
4. Place Quality Thumbnails
Thumbnails make the first visual impression on your viewers. Rather than seeing an awkward video screenshot, make it a point to lure your audience in with clear headlines and eye-pleasing visuals.
5. Increase Watch Time
Another tip on how to grow your YouTube channel is to increase the number of hours of viewing time on your channel. Content creator income is possible on YouTube when your channel has reached 4,000 hours of watch time and 1,000 subscribers.
You can start gaining more traction with your videos by producing 15–20-minute ones instead of 5-minute ones. Creating a series can also get more viewers hooked and naturally get them to go through all the topics you’ve laid out.
6. Engage & Collaborate
Figuring out how to grow a YouTube channel fast doesn’t always have to be focused on gaining an audience from search results alone. You can leverage any social media business by utilizing existing communities in your niche.
- Promote other YouTube channels or creators on your channel. Reach out to them and collaborate on a relevant topic or activity. This can be a win-win situation for both creators by increasing their following.
- Engage in the comment section both on your video and other channels’ videos. Explore where you can add value to the topic and have a genuine conversation about something you’re familiar with or an expert on
7. Promote your Channel
Maximize the other platforms you have to promote your channel. Your friend list on Facebook or existing Instagram followers can be your first set of subscribers. Give them an overview of what your channel is all about so that they can easily tag you when that topic comes up in social media threads.
If you’re also part of a community like Next Level Academy, you can get support from your peers to get people to subscribe and spread the word about your channel across other relevant communities. Establishing communities on your channel is a terrific way to continuously attract new viewers and turn them into subscribers.
Growing Views
YouTube is one of many content creator tools that can assist you in reaching a wider audience. There are over 2 billion users and a billion videos being watched every day. That’s a huge opportunity for everyone!
Learning how to grow your YouTube channel in 2022 can sound challenging at first, but it’s not impossible. It does take hard work, but as soon as you develop your system, you’re bound to achieve your goals as a creator.
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